Lawrence Nana Asiamah Hanson, popularly called Bulldog has employed the concept of commodifying a service to explain Shatta Wale’s charges for gig bookings.
Shatta Wale’s price tag is currently pegged at a whopping five hundred thousand dollars ($ 5000) and Bulldog his manager explained why.
‘’Shatta Wale is a product and needs to be treated as such. A tin of milk cost the same in Accra as it does anywhere else in Ghana. In the same vein Shatta Wale as a product, should be affordable to people everywhere including someone leaving in Berekum once the person needs his services’’ he said.
He made these comments to Dr. Cann on Happy FM’s Saturday morning entertainment show ‘Showbiz Xtra’ Saturday morning in a conversation preceding Shatta Wale’s interview on the show.
When Shatta Wale returned from his self-imposed exile from the music scene and branded from Bandana to Shatta Wale, many believe it was Bulldog who managed him and helped established his presence in the industry.
However, they both parted ways acrimoniously which was punctuated with subtle shades thrown at each other. Bulldog started defending Shatta Wale in the aftermath of the brawl he had with Stonebwoy at the 2019 VGMA.
Dancehall artiste Shatta Wale is set to release his next studio album ‘Wonder boy’ on the 19th October 2019.
By: Bridget Mensah