Liberty Industries, manufacturers, of the locally manufactured Alcoholic beverage ‘Kpoo Keke’, has assured its distributors, customers and other stakeholders that it will continue to do everything possible to enhance and protect the brand.
Speaking at a stakeholder engagement session between Liberty Industries and their distributors and customers at the Best Western Plus hotel over the weekend, the Chief Executive Officer of Liberty Industries, Nii Botswe Laryea II appealed to distributors and customers to be on the look for fake ‘Kpoo Keke’ drinks on the market.
According to Nii Laryea, replication of their product is worrisome and in other to curb this menace, it is a shared responsibility between them [producers] and the distributors to make sure they report any fake product spotted on the market.
He also added that the company is currently constructing an ultramodern production facility which is meant to meet the growing depend of their customers.
General Manager for Liberty Industries, Francis Affotey Mensah, urged distributors, customers and other stakeholders to continue their hard work to help make the brand the best in the sub-region
On his part, Principal Regulatory Officer at the Food Drugs Authority (FDA), Kofi Essel, advised producers of food products in the country not to hide their operation from the FDA.
He added that, “Industries like Liberty Industries who want to go forward in their business brought their products to the FDA for certification before they went on to the market. They sought for the consent of the FDA and their product went through some assessment and we gave them worker’s authorization for the product, testifying that the product is safe for use. That is the way to go, you don’t have to hide.”
However customers and distributors who were present at the event expressed their gratitude to Liberty Industries for organizing the session and urged them to continue engaging their stakeholders in order to enhance the business. Customers, distributors and clients who attended the event were later taken on a tour of the company’s new factory, which is expected to be complete in 2019.
Mr. Joseph Bempong Wiredu a representative from the Ghana Revenue Authority (GRA) educated participants on the need for industries to have the Tax stamp.
“Over the years, considerable revenue has been lost through illicit trade. Illegal operators within Ghana smuggle tobacco, spirits and other alcoholic beverages into the country as well as indulge in the sale of counterfeited products. What is more, the under-declaration of quantities of these goods, both imported and locally produced, has led to significant loss of revenue.”
“These illegal activities cause significant revenue loss to Government and also put legitimate brand owners and businesses at a competitive disadvantage.
These developments have necessitated various measures for improving current inspection, verification and monitoring procedures towards increasing revenue as well as address the other issues raised. That why the government of Ghana and GRA find it prudent to introduce the Tax Stamps.”
Liberty industries also pledged to engagement their clients, customers and distributors annually to listen to them and network as well