Corporate Communications and Public Affairs Manager for Nestle Ghana, Deborah Kwablah, has charge Public Relations Institutions and practitioners to adopt periodic crisis simulation to help the team’s readiness in anticipating crisis.
According to the PR expert, crisis simulations would develop and improve the management skills of the team, the organization as a whole and its respective stakeholders.
During a PR dialogue organized by Global Media Alliance to celebrate World Public Relations Day (WPRD), she reiterated that crisis anticipation has developed to being a skill in today’s practice.
“We look at what could possibly go wrong in every aspect of our operations. I’m todays PR practice, we need to anticipate risk and anticipate crisis. The way we anticipate crisis is very important for its management,” she said.
Speaking on the topic “The Evolution of PR: Shifting Skillset Required of Today’s PR Professional,” she admonished institutions to take cues from previous experiences of other organizations in managing its crisis.
“Once you see what crisis could do to other institutions, that is the time to get ready and prepared for what could possibly hit your institutions. Simulate crisis and get a team together to help yourself and others stake to plan appropriately. Because when it hits it is very difficult to prepare a 15 minutes press release at that moment,” she noted.
She further cited that as important as planning is in public relations practice, experiences have also proved vital.
Madam Deborah Kwablah indicated that experiences contribute to the readiness of practitioners in improving their skill set.