Accra Mall Limited, organizers of the Future Fashion Fund has launched a pop-up store at the mall for Bright Sena Banini the winner of the maiden Future Fashion Fund which was organised in 2019.
Sena, who operates under the brand name ‘SENABRYTE’ was declared the winner at the runway show organized to climax the Accra Mall Fashion Weekend (AMFW) on Saturday, 31st August 2019.
Speaking at the launch, Mr. Anthony Asamoah, Marketing Manager of Accra Mall, reiterated the rationale behind the pop-up store and Accra Mall’s commitment to startups;
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“As part of the prize package for the winner of the Future Fashion Fund, Accra Mall assured the winner of a pop-up store at the Mall in addition to many other prizes. The COVID-19 pandemic prevented us from launching the store last year but thankfully we have been able to commence the trading activities this year in accordance with all COVID-19 safety protocols”
Speaking after the launch of the store, SENABRYTE expressed deep gratitude to Accra Mall for honouring its promise. “This pop-up store at Accra Mall is a dream come true and I can’t thank Accra Mall enough for this opportunity and privilege; I still can’t believe this but I am so grateful. I also want to thank everyone who believed in me”, he expressed.
The Future Fashion Fund is an extension of the Accra Mall Fashion Weekend (AMFW) which is an annual two-day fashion event that focuses on the fashion and beauty retail category. The event features a Beauty Expo and a style talk in addition to the runway show. The runway show also features clothing, makeup and accessories from tenants at the mall. The Accra Mall Future Fashion Fund 2019 was supported by Standard Chartered Bank and sponsored by Woodin, Dark & Lovely and Black Opal Makeup (distributed by Body Basics).