Accra Brewery Limited has officially out-doored a new bold look of the premium alcoholic beverage Eagle Extra Stout.
The unveiling which was held in Duty Free – Bantama, Kumasi on Saturday, July 13, 2024 was marked as a very prominent feat for the ABL and a time to recount how much progress the company has made over the years.
Head of Legal and Corporate Affairs, Solomon Ayiah, while delivering his remarks, described the ABL as a business that strives for excellence, with a strong objective which holds consumers interest at heart. “As you know Accra Brewery PLC as a business with a strong pedigree on the market, we constantly review what we do in order to meet the various needs of our customers.”
He indicated that there is no other place to celebrate this tremendous progress than with the people who appreciate Eagle Extra Stout. As the new label hits the market, Mr. Ayiah affirmed that the beverage is sure to appeal to consumers more. “Kumasi has been loyal to Eagle and we want to appeal to them to give it that boost; we want to let our customers know that as a responsible business, we are committed to not only profit making but also to appeal them to align to responsible drinking.” He added.
The District Manager, Collins Mpianin endorsed the widespread influence of Eagle Extra Stout, with distributors spanning across the Ashanti Region into the North. “Customers have been enjoying ever since it came and today we are just doing an unveiling; nothing has changed about the brand it is the same flavor and it remains smooth as you take it; this is just us going through our wardrobe to change our outfit. Customers like it a lot and anywhere you go in the Ashanti region it stands out as the number one choice.”
The launch of the new label stirred up a massive wave of excitement from consumers far and wide – establishing an atmosphere of enjoyment and camaraderie.
Marketing Lead of the Accra Brewery Limited, Vanessa Kavi highlighted innovation as a paramount strategy to business progress. She further explained that the creative process was keenly focused on how to please consumers. “So when we were going through the creative process one of the things that kept coming up was gold; Gold is a great representation of our national heritage and so we incorporated gold into our new label to really represent national pride.”
The ABL official touted the product as one which depicts strength and is always bound to reward consumers with a bold refreshing taste.
Eagle Extra Stout’s new label stands as a signification of Accra Brewery Limited’s unwavering efforts to serve consumers with nothing but the best in the beverage market.