Accra Brewery PLC, the leading manufacturer and distributor of beer and non-alcoholic malt beverages in Ghana has launched a new project dubbed “Together we are Gold” in bringing Ghanaians together through the consumption of Club Beer.
The project, launched in Ho as part of Ghana’s Independence Day celebration, will see Club Beer revamp or upgrade popular bars across the country in helping customers grow their pubs as well as have better outlets in satisfying their consumers.
The Head of Marketing of Accra Brewery PLC, Chuka Nnaobi revealed that Club beer will revamp more than 100 outlets across the country this year and has already revamped two pubs in Ho.
“So we know last year has been tough for Ghanaians, things have gotten expensive with economic challenges and one thing Ghanaians love is having fun with their friends and we don’t want to comprise on this moment.
So this year club beer has decided today, which is the independence day of Ghana, that we are going to elevate those moments when we come together with our friends to have fun.
This project is about upgrading outlets and bars where our ‘chales’ go to have fun and these bars are owned by ‘chales’ in the community, so through this we know that we grow when our customers grow’’ Chuka Nnaobi said during the launch.
Chuka Nnaobi also encouraged bar owners to use Club beer’s social Media handles to tell them why they need their pubs to be revamped.
ABL will be engaging their cherished Chales and CLUB lovers on their social media platforms using the hashtag #TogetherWeAreGold’’ to bring them together.
