Ghanaian rapper Michael Owusu Addo, known in showbiz as Sarkodie, says Ghanaians dread investing in the creative arts industry.
Speaking in a recent interview, the “Adonai” hitmaker said that, he has never been approached by anyone interested investing in his music career.
For this reason, he has attributed the hindrance in the breakthrough of most artistes to the lack of funds.
According to the rapper, investors are always ready to support Nigerian artistes with everything necessary for the success of an artiste but Ghanaians don’t.
“Most of their artistes have investors. Ghana is a place that all these artistes working are doing it on their own. I have never had someone put GH¢1,000 Cedis in my career. It’s always us trying to make it. Management is different. Investing is a whole different thing. Here, it’s passion and being economical and it stresses the artistes,” he explained.
“If they had people taking care of them, all they need to do is to become creative. If you pamper an artiste, it makes recording fun and they give hits. That’s why most of the Nigerians enjoy and we don’t do that. There are a lot of things behind the scene that a lot of people don’t know,” Sarkodie added.
He commended Zylofon CEO, Nana Appiah Mensah for his contribution to lift the face of the entertainment industry.
“That’s why I big up Nana Appiah Mensah. His intention is to use Zylofon to change the perception out there. He doesn’t know this, he is only doing business. but he wants to be one of the few people to change it and these are people who will give you money and not necessary based on the returns,” he said.
By: Susan Amoako Agyemang