Budding rapper Don Itchi says Ghanaian rappers are not united and that is why rap music in Ghana is in the minority.
In an interview on e. TV Ghana’s’ The Late Nite Celebrity Show’, the rapper said, “Rappers are not united. It is very difficult for a rapper to feature a fellow rapper in Ghana and that’s one of the challenges we face in rap. it’s very disturbing. When you try to feature a fellow rapper, they take it as a battle
If a rapper believes they are talented enough, why do they refuse to be featured on other rap songs?” he quizzed.
This was in response to why rap music in Ghana seems to be getting unpopular.
He also stated that even though Ghanaians enjoy rap music, it does not sell.
“Ghanaians love rap but rap doesn’t sell, that’s the disadvantage.
We are forced to do Afro Pop because that is what will sell,” he said.
According to him, the best the already established musicians in Ghana can do for upcoming artistes is to endorse them when they are out.
“The best they can do is endorsing you,” he added.
When asked why they do not collaborate with them instead, he said, “At times it’s difficult to get that because they are under contract. He may believe in me but convincing his management to get the work done may be difficult.”
Don Itchi was signed on to Appietus’ Creative Records at the dawn of his career for two years but now has a three-year recording contract with Tribe Media.
By: Susan Amoako Agyemang