Da Hammer of the last two has predicted that Shatta Wale will sell 1 million copies of his yet to be released album “Reign”.
Speaking on eTV Ghana’s entertainment show The Late Nite Celebrity Show the ace Music Producer revealed how Shatta is going hit the 1 Million CD sales of his new Album.
The ace music producer detailed the benefits of selling a million copies of Shatta’s album on the streets. He said, “He will be creating a lot of jobs, listen I’m going to use the SM fans. I’m going to make sure the SM fans benefit, they are the ones who will chop the commission.
According to Hammer, Shatta has a huge following which people seem to underrate.
“Look Shatta will sell 1 million copies; People underestimate the ‘following’ that boy has, and you see all I’m hearing is people don’t buy CD’s any more ‘Really’? Trust me it’s still being sold. I didn’t know all this until I got on the streets, people like things being delivered to them in person,” he said.
Disclosing how Shatta will be able to achieve the target he said “The boys already created SM Whatsapp groups, they have about 20 WhatsApp groups already named ‘REIGN ALBUM SALES’ and these are SM boys who are volunteering to be part of this,” he disclosed.
All this according to Hammer is a good thing for what the ‘Gringo’ hitmaker represents, someone who came to redirect the trend in the music industry.
“You know I disrupted the market, before Shatta. The template was, you release a song, then a video, then you enjoy airplay and some sales for like one and a half months before you release your next song.”
“Shatta releases about 3 songs in a week and each song was a hit, he changed what we were used to and he is not getting credit for that. We need to give the credit due him.”
By: Susan Amoako Agyemang