It is also aimed at prospecting new markets and maintaining shares in priority ones namely France, Spain, the UK, Italy, Germany and Benelux, as well as raising tourist arrivals.

The partnership will also include the opening of new resorts, by developing and reinforcing of air transport tourist and air links into the country, launching promotional campaigns with tour operators, it will also engage professionals to actively contribute to promoting tourism and developing continuous training actions.

The Moroccan government has also set up an incentive mechanism to promote residential tourism as well as support mechanisms to enhance investments towards carrying out tourist projects.

Improving ...

It is also aimed at prospecting new markets and maintaining shares in priority ones namely France, Spain, the UK, Italy, Germany and Benelux, as well as raising tourist arrivals.

The partnership will also include the opening of new resorts, by developing and reinforcing of air transport tourist and air links into the country, launching promotional campaigns with tour operators, it will also engage professionals to actively contribute to promoting tourism and developing continuous training actions.

The Moroccan government has also set up an incentive mechanism to promote residential tourism as well as support mechanisms to enhance investments towards carrying out tourist projects.

Improving the quality of the tourism has pledged to offer additional incentives for investment in the sector, including long-term financing for hotel construction, tax exemptions and the revamping of local taxation.

Moreover, the government vowed to invest Dh45bn (US$5.49bn) in new resorts, designed to increase Morocco’s overall bed capacity. The government has also engaged in financing tourist infrastructure, as well as initiating the liberalization of the airline.

Since December 2008, Morocco has announced a new strategy ‘Cap 2009’ to help the domestic tourism industry weather the current economic uncertainty. The plan also aims to reduce the impact of the economic crisis by boosting tourism efforts in four regions: Marrakech, Fez, Casablanca and Agadir.

The tourism sector is Morocco’s, which is the primary foreign currency earner, contributes nine percent of GDP, it’s also the main employer after labour-intensive agriculture and the textile industry, and it creates more than 400,000 direct jobs.