Ghana Tourism Authority on Monday, August 7 launched the maiden edition of the Jollof Rice Festival as part of the year long See, Eat,Wear and Feel Ghana campaign.
The Jollof Rice Festival which was launched at the board room of the GTA’s head office is being organized to promote Ghanaian cuisine, and is in connection with the See Ghana, Eat Ghana, Wear Ghana and Feel Ghana Campaign initiated by the Ghana Tourism Authority to promote domestic Tourism, Ghanaian culture and heritage.
The campaign which is under the auspices of the ministry of tourism, arts and culture also seeks to reorient Ghanaians on a new sense of national pride and way of life and encourage them to patronize made in Ghana products. The month of August is Eat Ghana Month set aside to promote Ghanaian cuisine.
Speaking at the press launch at the Board Room of the Ghana Tourism Authority Head Office at Ridge in Accra, the Chief Executive Officer of the authority, Mr. Akwasi Agyeman outlined the activities lined up for the event.
“Basically we want to settle the age old controversy of who has the best ‘jollof’ rice in West Africa. We believe it is Ghana and we are going to hold one of the biggest food festivals.
“Even though this is a ‘jollof’ competition, it will also help us showcase all the other food we have. Under the big umbrella it is a food festival but we want ‘jollof’ to feature prominently.
“We are going to also leverage on some of the festivals that will be held in August. August is our eat Ghana month so Homowo is also ongoing. We will use that platform to project Ghanaian foods.”